Building an Executive Education Team: a new white paper to support business schools
We are very pleased to present our latest report, Building an Executive Education Team: Leadership, Infrastructure and Culture.
This 'white paper' will be valuable for business schools looking to build and grow their executive education provision. It maps out the different skills and competencies needed at both a staff and organisational level to deliver executive education.
The report will be of particular interest to business school Deans, Vice-Chancellors, Directors of Executive Education, and other Departmental Heads.
To attract clients and deliver innovative programmes, whilst utilising the academic and brand benefits of a university, requires building a strategy and resources which are complementary to an institution's mission, culture and infrastructure. This can be challenging, even for universities that already have an established executive education offering. The heightened commercial nature - the speed, the contracts, and bespoke content of the programmes - involve competencies which are not always naturally present within a university environment.
The paper's authors break new ground in describing and presenting the key competencies needed to support growth and delivery of executive education. There will be a chance to discuss the paper in detail at the 29 November Executive Education Symposium at Aston Business School, Birmingham. You can find out more and book your place here.
Alongside the report we have produced a series of interviews with Directors of Executive Education on how they approach the four competency areas:
Strategic positioning of executive education within the business school and wider university
Business development and key account management
Product innovation, development and delivery
Support services and infrastructure
Featured across the report and the videos are case studies from a diversity of institutions at different stages of maturity in their executive education provision, from recent adopters to established providers. These include: Alliance Manchester Business School, Cardiff Business School, Exeter Business School, Henley Business School, King's Business School, Lincoln International Business School, Saïd Business School, Sheffield Business School, and Teesside University Business School.
You can here from these schools and other case studies at the next Executive Education Symposium, 29 November 2018, which will explore the topic in detail. We are grateful to these schools and the members of the Executive Education Committee for their invaluable work on this report.