Chartered ABS wins Best Association Website award
Melissa Jumbo and Barney Roe collecting the award.
We are delighted to announce that we have won Best Association Website 2015 at the Association Awards.
The new Chartered ABS website was launched in May 2015 to coincide with our rebrand as the Chartered Association of Business Schools following our award of the Royal Charter. The website now receives an average of 175,000 page views every month from 11,000 unique visitors. This represents huge increases of 700% and 80% respectively compared to the old ABS website.
Much of the content for the new features on the website such as the blog, the impact case studies hub and members’ news sections are provided by individuals working in our member business schools. This has helped the Association achieve one of its goals which was for the website to become a destination and a resource for the community. This has been so successful that 50% of our visitors are returning visitors and the better user experience has been recognised outside of our UK membership. 45% of visitors to the site now are international which demonstrates the interest in the work of the Association, its members and the strength of the UK business school sector.
Commenting on the award, Barney Roe, Director of Communications and External Relations, said “it is fantastic that the team has been recognised for all the hard work we put into the development phase and continue to put in every day. The website was designed with a focus on delivering value and benefits to our members. We aim to provide a meaningful user experience with useful and relevant content intended to support individuals to run, research and teach in great business schools in the UK. As a result it has been hugely rewarding to see the level of engagement our members have in the site and in the volume of thoughtful content they provide to it. We look forward to building on this success and working with members to make the site even better.”
The judges of the Best Association Website award said that the website delivered “fantastic improvements in engagement, driven by strong segmentation and focus on user experience. The site has directly increased throughput, delivered great results for the organisation and secured excellent value for membership.”
We are grateful to the web developers at Serious, who are also corporate members of the Association, for their hard work and commitment to our project objectives.
If you would like to submit a blog, case study or members’ news story please contact Barney Roe.