Enhance your knowledge of business school strategy and your ability to lead a business school team


The Deans and Directors Development Programme (3DP) helps those who are preparing for, or aspiring to, the role of business school Dean to better understand the complexities of the role; the nuances of leading business school teams, and how to navigate the challenging environment in which business schools currently operate.

Facilitated by Professor Simon Collinson, formerly Dean of Birmingham Business School, 3DP is a multi-dimensional development programme designed to nurture professional and leadership development. Each module tackles a range of critical issues led by expert guest speakers and are under the Chatham House Rule giving participants the opportunity for candid and frank discussion.

Learning Outcomes

By the end of the programme you will have deepened your understanding about the role of a Business School Dean and about the skills, knowledge and behaviours that are important in the role. In particular you will have a better understanding of:

  • The complex relationship that exists between business schools, parent universities and the broader business community and how to create a distinctive value proposition for your school
  • Practical ways in which Deans can build their senior teams and manage complex relationships between different teams, departments and between faculty and professional services
  • How to recruit, nurture and promote under-represented and disadvantaged groups and build a diverse, inclusive working culture
  • Creating robust learning & teaching strategies that blend online and face-to-face learning in innovative ways
  • The evolving research environment and the role of the Dean in supporting and enabling a school’s research mission and impact agenda

Session One: 27-28 April, London

The role of the Dean and the environment in which we operate

In this session we explore:

  • The challenges and emerging developments facing universities and business schools
  • What are business schools looking for in Deans?
  • As a new or aspiring Dean what are your aspirations?

Session Two: 25-26 May, London

Internal relations, effective management of people and change

In this session we explore:

  • Utilising personal development tools and coaching
  • Managing HR processes
  • Best practice in managing internal relationships

Session Three: 29-30 June, venue out of London

External relations and managing the brand

In this session we explore:

  • Balancing research with teaching excellence as part of school’s profile
  • Creating & managing a differentiated brand
  • Maintaining a competitive advantage

Session Four: 7-8 September, London

Innovation and improvement

In this session we explore:

  • Developing research and impact
  • Developing teaching excellence and the student experience
  • International footprint and opportunities in transnational education

Professor Simon Collinson
Deputy Pro-Vice-Chancellor for Regional Economic Engagement, University of Birmingham; formerly Dean of Birmingham Business School

Professor Simon Collinson was Dean of Birmingham Business School from 2012-2016 and then took on the roles of Deputy Pro-Vice-Chancellor for Regional Engagement for the University of Birmingham and Director of the City-Region Economic Development Institute (City-REDI). More recently he was awarded funding to establish WMREDI. He is a Professor of International Business and Innovation in the Department of Strategy and International Business.

Simon is also a Fellow of the Academy of Social Sciences (FAcSS), the Royal Society for the encouragement of Arts, Manufactures and Commerce (FRSA), the Chartered Association of Business Schools (CABS; which previously chaired) and the British Academy of Management (BAM). He is a Council Member of the Greater Birmingham Chamber of Commerce and a member of the ESRC Strategic Advisory Network (SAN). In recent years he has sat on several Policy Commissions and Advisory Groups serving the West Midlands Combined Authority and Chaired by the Mayor, including the Brexit and Covid-19 economic response groups.

Programme fee: £4,750

Frequently Asked Questions:

Can 2 people from the same institution attend this programme?

Due to the nature of the programme which focuses on personal development and encourages frank and open discussion, it may not always be suitable for two participants to attend from the same institution. If we receive two registrations from individuals at the same institution we will notify the institution and the participants, taking account of when the registrations were received, and ask for guidance on whether one or both can attend on the same programme.

What will happen to my booking if some/all of the programme cannot take place as planned?

Before the programme starts: If, due to Covid-19 regulations, we are unable to commence the programme on the scheduled start date we will either postpone to a later date, or consider making 3DP a blended, hybrid or fully online programme. The decision will depend on the nature of the situation. In the case of postponement registered participants will automatically be transferred to the new dates. If some/all of the programme is moved online participants will have the option of transferring their booking or receiving a full refund.

Once the programme has started: If, due to Covid-19 regulations, we are unable to run Sessions 2-4 as in-person events on the scheduled dates we will either postpone one or more of the sessions to later dates; or we will complete the programme in a blended, hybrid or fully online way. The decision will depend on the nature of the situation. Registered participants will be consulted before any decisions are made and will automatically be transferred to the new arrangements. If the programme can be completed on new dates or wholly/partially online we will not offer full or partial refunds.

If you have any queries, please contact Natasha Reid on natasha.reid@charteredabs.org or 0207 236 7678