Integrating AI into Learning & Teaching Practice

Practical tools for business & management educators

Thursday 22nd February, Salford

In today's rapidly evolving technological landscape, Artificial Intelligence (AI) is transforming industries and reshaping the way we live and work. It is essential that as Business educators we equip our students with the AI knowledge and skills they will require as future business leaders.

This workshop will provide an introduction to the different types of AI, including fundamental concepts and diverse applications, together with an understanding of future skills needs. It will include hands-on activity to demonstrate the opportunities of Generative AI tools, and explore current projects and student experiences, to develop understanding of the impact of AI tools on practice.

Designed for academic staff, and leaders in learning and teaching who are not IT experts, who want to understand how to equip students with the necessary skills, and to incorporate AI into their practice, the workshop will provide insights into the opportunities and challenges of AI in Business Education.

Learning outcomes

By the end of the workshop participants will:

  • The fundamental concepts and principles of artificial intelligence (AI)
  • The future skills landscape for business students
  • The benefits and challenges of integrating AI into learning and teaching practices
  • How to incorporate AI into their own teaching practice, underpinned by ethical considerations and responsible AI practices.

About CMBE Events

Our series of CMBE Events are open to all educators. They have been designed with CMBEs in mind, to support them achieve their professional development goals. By attending this event, CMBEs can claim up to 6 units (hours) towards their annual CPD commitment.

Speakers include:

Maria Kutar

Dr Maria Kutar
Associate Professor/Reader, University of Salford

Dr Ilia Protopapa

Dr Ilia Protopapa
Lecturer (Assistant Professor) in Marketing, King's Business School

George Siemens

George Siemens
Honorary Professor, University of Edinburgh

Richard Whittle

Richard Whittle
University Fellow, University of Salford


09:30    Registration and Refreshments

10:00 - 10:05   Welcome and Introduction to AI

Chair: Dr Maria Kutar, Associate Professor, University of Salford

Liz Larner, Deputy Dean, Salford Business School

10:05 - 10:45  AI and Skills

Dr Brian Sloan, Research Manager, Transport for the North

Brian works for Transport for the North and has led the project to deliver a new economic ambition for the North through a refresh of the 2016 Northern Powerhouse Independent Economic Review. He is the former Deputy Agent for the Bank of England, a role in which he influenced Monetary Policy decision making in the UK, a post he held for eight years. He has worked for Chambers of Commerce at a national level and regionally in the North West, conducting the Quarterly Economic Survey. Further he has advised several UK Government departments on policy, including tax, pensions and regulatory reform, and researched business formation and growth for his PhD.

This talk will present the The Northern Powerhouse Independent Economic Review: “Skills in the North and the Rise of AI”

10:45 - 11:30 Introduction to AI & The HE Context

Dr Maria Kutar, Associate Professor, University of Salford

11:30    Break

11:50    Generative AI Practice Workshop

Whilst the current AI cycle may not reach the heights of its more zealous adherents, in little over a year since the public launch of Chat GPT, HEI’s must now face a world where human realistic text, reports, synopses, images and more are readily available. Furthermore, recent versions of generative AI have proved adept at data analytics, qualitative analysis and critical reasoning. In this short session Dr Whittle will firstly present a current overview of relevant generative AI systems followed by a rapid build exercise demonstrating the potential of bespoke AI tools for business school academics and students.

Dr Richard Wittle, University Fellow, University of Salford

13:00    Lunch

14:00    Student Experiences of AI

Dr Ilia Protopapa,  Assistant Professor (Lecturer) in Marketing, Inclusive Education Partner Lead, King’s Business School

Followed by Discussion with Student Panel

15:00    Closing Keynote: Addressing Future Challenges in AI

George Siemens, Honorary Professor, University of Edinburgh

16:00    Close

Maria Kutar

Dr Maria Kutar
Associate Professor/Reader, University of Salford

Dr Maria Kutar is Director of Undergraduate Business and Co-Lead for the Disruptive Technologies Research Cluster at Salford Business School. She is an experienced academic leader of learning and teaching, with substantial experience in business curriculum development. Her area of expertise is digital technologies and information systems, with a particular focus on the human aspects of technology. She has worked with a range of businesses on Knowledge Transfer Partnerships, including a current Digital Transformation project with Greater Manchester Chamber of Commerce, and she is a current Board Member for the UK Academy for Information Systems (UKAIS).

Dr Ilia Protopapa

Dr Ilia Protopapa
Lecturer (Assistant Professor) in Marketing, King's Business School

Dr Ilia Protopapa is a Lecturer (Assistant Professor) in Marketing at King’s Business School. Ilia’s areas of expertise and interest include brand alliances, consumer behaviour, digital marketing, diversity and inclusion, learning and development, higher education and pedagogy. Ilia has published book chapters in the context of consumer behaviour in 'The Handbook of Research on Customer Loyalty' (Edward Elgar Publishing) and brand management for the 'Strategic Brand Management in Higher Education' (Routledge).

Her research has received awards such as the 'Best Paper Award in Track' award from the American Marketing Association in 2022 in the United States. Her PhD research has been awarded the 'fully funded PhD Studentship' award in 2016 and the ‘Best Doctoral Research Prize’ in 2017 from Kingston Business School, London, United Kingdom. Ilia is a Co-guest Editor of a special issue of the Marketing Education Review journal on 'Diversity and Inclusion Practices in Marketing Education' and acts as a reviewer for peer-reviewed business journals.

Ilia is a guest speaker on her area of expertise. She has been recently invited to to share her expertise on diversity and inclusion in learning and development at the Chartered Association of Business Schools Conference in 2021. Ilia is a Certified Management and Business Educator at the Chartered Association of Business Schools and a Fellow of the Higher Education Academy (HEA).

Ilia’s teaching and pedagogic approaches have been recognised through various awards and recognitions such as the nomination for the ‘King’s Education Award 2022', ‘King’s Education Award 2021' and ‘King’s Education Award 2020' at King's Business School as well as the ‘Lecturer of the Year 18/19’ at Kingston Business School.

George Siemens

George Siemens
Honorary Professor, University of Edinburgh

George Siemens researches how human and artificial cognition intersect in knowledge processes. He co-leads the Center for Change and Complexity in Learning (C3L) at University of South Australia and is a Professor at University of Texas, Arlington. He has delivered keynote addresses in more than 40 countries on the influence of technology and media on education, organizations, and society. His work has been profiled in provincial, national, and international newspapers (including NY Times), radio, and television. He has served as PI or Co-PI on grants funded by NSF, SSHRC (Canada), OLT (Australia), Intel, Boeing, Bill & Melinda Gates Foundation, and the Soros Foundation.  He has received numerous awards, including honorary doctorates from Universidad de San Martín de Porres and Fraser Valley University for his pioneering work in learning, technology, and networks. He holds an honorary professorship with University of Edinburgh.

Dr. Siemens is a founding President of the Society for Learning Analytics Research ( He has advised government agencies Australia, European Union, Canada and United States, as well as numerous international universities, on digital learning and utilizing learning analytics for assessing and evaluating productivity gains in the education sector and improving learner results. In 2008, he pioneered massive open online courses (sometimes referred to as MOOCs).

Richard Whittle

Richard Whittle
University Fellow, University of Salford

Biography to be supplied

Salford Business School | University of Salford

This workshop takes place at the Salford Business School.

Council Chamber

The Old Fire Station

University of Salford

M5 4WT


Participants are responsible for making their own accommodation arrangement.

20% Group Booking Discounts available

Certified Management & Business Educators (CMBE): £180

Educators from UK business schools that don't hold the CMBE: £220

Group Booking Discount: Bring colleagues and save 20% on each additional place. Contact the Chartered ABS for further details

Paying by invoice? Make sure you provide a valid Purchase Order Number when you make your booking.

Pay your CMBE subscription with your booking

Don't forget, you can pay for your annual CMBE subscription when you register for the workshop. Once your submitted application has been approved, make sure you're logged in to the Chartered ABS website and register for the workshop via this page by selecting the option that includes your CMBE subscription fee.

About the CMBE

The CMBE gives business and management educators a recognised professional designation and a framework for continuous professional development. The scheme supports educators to further develop their teaching practice and helps to advance the quality of business and management education in higher education.

Become a CMBE

If you’re not yet a CMBE, join a worldwide movement of educators committed to developing their teaching practice.

You will benefit from:

  • The CMBE designation after your name
  • Support for your continuing professional development
  • A framework to support your future career development
  • Access a community and opportunities to contribute to knowledge

Find out more and apply here. 

What's more, you can pay for your annual CMBE subscription when you register for a Chartered ABS event. For details, see the Fees tab.

Already a CMBE? Meeting your CPD commitment

If you're a CMBE, you can claim 3.5 hours (units) towards your CPD commitment by attending this event.

Find out more about meeting your CPD commitment here, and view the CPD activities table here.


If you have any questions please contact Chartered ABS enquiries