Integrating generative AI into PRME

Dr Mohamed Saeudy
Director of DBA and Research Centre for Contemporary Accounting, Finance and Economic Research (ResCAFE)

Dr. Mohamed Saeudy is the co-founder of the DBA programme and Director of the Research Centre for Contemporary Accounting, Finance, and Economics (Res CAFE) at University of Bedfordshire, UK. His research interest focuses on how business organizations use innovative Artificial Intelligence (AI) tools to manage the contemporary challenges of sustainable development. It involves the ambition to develop educational lenses to explore how sustainability may allow or help organizations to use AI to improve their triple bottom-line impact. He argues the possibility to create innovative social and environmental impact from using AI in business education.

He developed and designed many institutional policies to help students to learn how to use AI tools to manage the contemporary challenges of sustainable development such as climate change, modern slavery, UN SDGs, human rights, and ecological biodiversity.

He develops social media tools e.g. blogs to help students explore how business organizations could make business opportunities and profit from considering social and environmental activities. He also published research outputs and developed innovative academic courses on using Artificial Intelligence (AI) in Higher Education (HE), Green Accounting, Innovative Sustainability Reporting, Big Data Accounting, Sustainable Finance, and Financial Entrepreneurship. These courses covered many contemporary topics from corporate governance to sustainable business strategies and policies. In addition, Dr. Saeudy provides professional consultancies for many business organizations in the UK and overseas in sustainable business solutions, entrepreneurial finance, green finance, risk management, and virtual business innovation. In addition, he developed as a member of the Steering Group Committee of the PRME Chapter UK & Ireland a new sustainability awareness programme to equip business school students with the basic skills and knowledge to achieve the UN SDGs. Students from all business schools in the UK and Ireland can join this PRME programme for free.

Professor Monika Foster NTF PFHEA CMBE
Head of Department of Marketing, Operations and Systems, Faculty of Business and Law, Northumbria University, Newcastle, UK.

Professor Monika Foster CMBE is the Head of Department Marketing, Operations and Systems at the Faculty of Business and Law and Professor of Business Education. Her previous role was the Head of Sunderland Business School. Professor Foster has worked in Business Schools in the UK, Europe and Far East for over 30 years and led a number of international, cross-institutional and interdisciplinary projects to scope and design mechanisms for assisting students with transitions.

Monika’s research interests lie in cross-cultural management, employability, internationalization of higher education, intercultural aspects, and leadership and change management (HR). Furthermore, her research interests include developing social capital, international mobility and internationalisation of the curriculum. Professor Foster has previously led Research Centre for Management Learning and Business Education. Monika’s external recognition includes the award of National Teaching Fellow and Principal Fellow of HEA and a title of Visiting Professor in a number of universities.