Accelerating the development of Directors and Managers of executive education teams in UK business schools

EELP 2023 is underway. The 2024 programme will open for enrolment shortly. If you are potentially interested in attending next year's programme please contact


The Executive Education Leadership Programme (EELP) 2023 is designed for new, and aspiring, Directors of Executive Education or those with similar commercial responsibilities for short programme provision at UK business schools.

Facilitated by Steve Ludlow (formerly Head of Executive Education, Henley Business School) EELP 2023 is a multi-dimensional development programme. Over 6 months participants will develop the knowledge, skills and networks necessary to develop their institution’s strategy for short course provision and lead successful executive education teams.

The programme takes place over four modules and includes one module that will take place at a Chartered ABS member school, to provide a ‘live case study’ of how executive education is delivered in a higher education setting. All sessions will consist of interactive presentations from experienced executive education professionals, lively discussions and engaging group activities. At the close of the first day of each module there will be a dinner enabling informal networking and cohort building. Participants will also have the opportunity to take part in Action Learning Sets throughout the programme to share their challenges and support colleagues. The final learning activity of the programme is a simulation of a client Invitation To Tender (ITT) during which participants will compete to win the work.

Learning Outcomes

By the end of the programme participants will have:

  • Developed or reviewed the strategy, marketing plans and business model for their executive education function
  • Prepared a personal development plan to build on their strengths as leaders
  • Gained a deeper understanding of best practice in business development and the design and delivery of executive education learning experiences

"An excellent opportunity to meet other executive education leaders and be informed and inspired by practice elsewhere"

Dr Nicola Stenberg
Director of Executive Education, Huddersfield Business School (EELP 2022 cohort)

Session One: Developing the strategy

16-17 February, 40 Queen Street, London

Session 1 will explore:

  • Understanding the market
  • Mapping institutional expertise and relationships
  • Developing the business model
  • Marketing the business

Session Two: You as the leader

23-24 March, 40 Queen Street, London

Session Two will explore:

  • Personal impact
  • Influencing stakeholders
  • Managing difficult conversations
  • Personal development planning

Session Three: Meeting client needs

11-12 May, University of Edinburgh Business School, 29 Bucchleuch Place EH8 9JS

Session Three will take place at a Chartered ABS member business school. The focus of the session will depend on the characterises and specialisms of the school. Topics may include:

  • Developing a portfolio of learning elements and programmes
  • Mapping and developing faculty capability
  • Managing an Associate network
  • Effective programme delivery

Session Four: Developing the business

29-30 June, 40 Queen Street, London

Session Four will explore:

  • Managing client relationships
  • Working with partner organisations
  • Understanding client requirements
  • Making the pitch

Session format

All modules are 24 hour 'lunch-to-lunch' sessions, the usual format being:

Day One

12:00 Registration & lunch

13:00 Day One session starts

The programme will include break(s)

17:00 Day One session concludes

19:00 Dinner

Day Two

08:30 Refreshments

09:00 Day Two session starts

The programme will include break(s)

13:00 Day Two programme concludes with lunch after which participants depart

 >>The programme fee includes Dinner and accommodation on the evening of Day One<<

Steve Ludlow

Steve is an experienced business leader, learning designer, facilitator and coach with a passion for helping individuals and organisations achieve their goals. His recent career has been with major international business schools including Oxford University’s Saïd Business School and London Business School, where he has worked with a wide range of public and private sector clients including Standard Chartered Bank, the UK Financial Conduct Authority, Oracle, the government of Oman, UK Cabinet Office, BAE Systems and Mars. Until December 2020 Steve was Head of Executive Education at Henley Business School, a triple-accredited global top 25 executive education provider, where brand management and first-class customer service are as important as the learning experience.

Steve believes that management learning is most effective when set in a personal development and organisational context and focuses on the practical challenges faced by leaders. His approach weaves world class academic input with action learning, coaching and personal feedback. Steve’s specialities include Executive Education, Learning Design and Delivery, Leadership Development, Coaching, Work-Based Assessment, and Business Development.


Steve has an MBA, a Professional Certificate in Executive Coaching and is a SEDA Accredited Teacher in Higher Education. He is currently studying for an MSc in Coaching & Behavioural Change.

Leyla Gilbey 

Leyla Gilbey works with business schools and universities to increase their revenues, develop new programmes and grow their international footprints. With 20 years’ experience within higher education and graduate recruitment, she is an expert in student attraction, recruitment and system optimisations.

Leyla is the Founder and Director of Capstone Consultants, who are specialists in business development, marketing and research for business schools & universities. She has worked with a wide range of institutions such as Saïd Business School, Ashridge Business School, Bayes Business School, Cardiff Business School, Henley Business School, King’s Business School, ICE, University of Cambridge and Warwick Business School.

She has been a City Women Network committee member since 2014, helping senior professional women connect, contribute and grow.

Dr Ioannis Koliousis
Associate Professor & Director of the Executive MBA, Cranfield University

Dr Ioannis (Yannis) Koliousis has over 20 years of academic, entrepreneurial, and industrial experience.  His consulting experience ranges from the operational to the strategic level and he has participated in different capacities in industry led projects as well as in cornerstone EU funded research projects, regularly advising senior leadership on these topics.

Prior to joining Cranfield School of Management, Yannis was Associate Head of the School of Strategy and Leadership in Coventry University Business School, responsible for the Enterprise and Innovation portfolio and transforming the executive education portfolio.

Yannis has a BSc in Maritime Studies, an MSc in Decision Sciences, an MEng in Logistics and Supply Chain Management and a PhD in Business Strategy of Transport Companies and Regulation, for which he was awarded the highly competitive Herakletous-II Fellowship.  He is a Senior Fellow of Advance UK, a Fellow of Chartered Institute of Logistics and Transport (UK), a Fellow of Chartered Institute of Management (UK) and a Lead Expert for URBACT.

Andrew Crisp
Director, CarringtonCrisp

Andrew Crisp founded CarringtonCrisp with Mary Lou Carrington in 2003.

Since that time the business has worked with nearly 200 business schools and universities in 35 countries, through consulting, creative and research services that help institutions change.

CarringtonCrisp is particularly known for its group research projects for business schools, The Business of Branding, GenerationWeb, Tomorrow’s MBA, Tomorrow’s Masters and Alumni Matters with the findings featuring in media around the world including the Financial Times, The Economist, The Globe & Mail and Poets&Quants.

CarringtonCrisp also carry out a range of bespoke research, strategy, programme and communication projects with clients drawn from around the world, including Columbia Business School, INSEAD, Saïd Business School Oxford, Cambridge Judge Business School, CEIBS, Miami Herbert Business School, Rotterdam School of Management, UNSW.

Dr Mike Kennard
Executive Education Programme Director, Alliance Manchester Business School

Dr Mike Kennard is a Senior Lecturer in Innovation, Strategy and Entrepreneurship and Executive Education Programme Director at Alliance Manchester Business School. Mike’s teaching, research and consulting interests centre on innovation management capabilities, organisational barriers to innovation and developing entrepreneurial growth strategies. He is author of The A to Z of Innovation Management and Innovation and Entrepreneurship.

Mike has worked with a wide range of organisations including Airbus, Alliance Boots, Amey, Arriva, BAE Systems, the Civil Service, KPMG, General Electric, GKN, Intouch Group, Nat West, the NHS, Rolls-Royce, and Siemens. He is a regularly invited speaker on innovation, including events held by The Royal Aeronautical Society, Marketing Week, International Society for Professional Innovation Management, Institute of Materials, Greater Manchester Chamber of Commerce, and the Nottinghamshire Healthcare NHS Foundation Trust.

Previously Mike was Programme Director for the MSc Management and MSc Advanced Engineering Management programmes at the University of Birmingham, MBA Director at Aston Business School, and an Innovation Research Fellow at Nottingham University Business School. Mike also worked for over 10 years in various senior technology management positions at Rolls-Royce plc, including Programme Manager for the Global Research and Technology Programme, and Programme Manager for the Trent 1000 Fan Module designed for the Boeing 787 Dreamliner.

Mike holds a BEng and PhD from the University of Birmingham, and an MBA from Nottingham University Business School. Mike is also a Chartered Engineer, Member of the International Society for Professional Innovation Management, Member of the British Academy of Management, Senior Fellow of the Higher Education Academy, Honorary Fellow of the Institute of Teaching and Learning, and Distinguished Fellow of the Teaching Academy.

Peter Nelson

Executive Fellow, Programme Director, Executive Education, Henley Business School

Peter is Programme Director for Henley’s Influence and Impact programme. He has delivered highly rated programmes at Henley for over 18 years and contributes to a number of customised programmes for high profile Henley corporate clients.

Peter originally trained as an accountant before joining a training organisation. As a director and one of the major shareholders he helped build a successful management training consultancy which employed 108 full time consultants.

He has delivered training courses and conferences for organisations throughout Europe, Russia, Eastern Europe, the Middle East, the Far East, Africa and North America.

Other clients include Marks and Spencer where he helped them with their strategy for dealing with complaints which resulted in a reduction in ‘bounce back complaints’ of 98%.

Dr Tim Sellick

Client Director, King’s Business School.

Tim specialises in the design and delivery of custom programmes for Kings Business School. Prior to joining King's Tim led the custom programmes team at Henley Business School and was Executive Director of Henley’s Apprenticeship provision.

Tim held a faculty role at the University of Worcester where he was the Director of Post Graduate Studies, and Head of the Department of Marketing and Strategy. His career has also included working with Saïd Business School in the development of customised Executive Education programmes for the University of Oxford.

Tim was formally Level Authority for the CAM suite of modules for the Chartered Institute of Marketing and Module Course Director for the Customer Experience module as part of the CIM’s Global Delivery Framework. Tim is active in management practice and has completed assignments and directed programmes Globally across a wide range of organisations in both the Private and Public sectors.

Tim is a multiple award-winning case writer and has authored three winning case in the EFMD’s Excellence in Practice Awards and a further three cases which were finalists.Tim is a Fellow of the Chartered Management Institute, and a Senior Fellow of the Higher Education Academy.

Helen Robertson
Helen is a Founding Director of Capstone Consultants which has just celebrated its 10th birthday.  We work with universities and business schools to help them define and deliver their strategic objectives, particularly in the areas of student recruitment, portfolio design and strategy, marketing, and competitor research.

For Capstone Helen has been the lead consultant on key strategic and operational projects in the business development, recruitment and strategic decision making areas for Warwick Business School for the last 6 years and she has also run and consulted on projects for King’s Business School, Henley Business School, Oxford University, Cambridge University, Cardiff University Business School, Keele School of Management and Hult Ashridge Business School.  A recent project for Cambridge Institute of Continuing Education involved a complete evaluation and reworking of the student funnel from first enquiry to enrolled student.

In the market research field Helen was the author of the Henley Corporate Learning Survey for 4 years and the Warwick Corporate Development Review. Prior to this Helen worked in roles within the university landscape as Head of Marketing for Oxford University’s Saïd Business School’s Executive Education Centre and was Director of Marketing and Market Research at global education specialists, Hobsons.


Programme fee: £3,900*

The programme fee includes:

  • All programme materials and catering/venue costs for all four sessions
  • Dinner on the evening of Day One at all four sessions
  • Accommodation for the night of Day One at all four sessions

*We do not charge VAT so this fee represents the total cost

Frequently Asked Questions:

Where does EELP take place?

Sessions One, Two and Four take place at the Chartered ABS's dedicated event facilities at 40 Queen Street in London.

40 Queen Street

Session Three takes place at a business school outside of London. Further details will be released soon.

Can 2 people from the same institution attend this programme?

Due to the nature of the programme which focuses on personal development and encourages frank and open discussion, it may not always be suitable for two participants to attend from the same institution. If we receive two registrations from individuals at the same institution we will notify the institution and the participants, taking account of when the registrations were received, and ask for guidance on whether one or both can attend on the same programme.

What will happen to my booking if some/all of the programme cannot take place as planned?

Before the programme starts: If, due to Covid-19 regulations, we are unable to commence the programme on the scheduled start date we will either postpone to a later date, or consider making EELP a blended, hybrid or fully online programme. The decision will depend on the nature of the situation. In the case of postponement registered participants will automatically be transferred to the new dates. If some/all of the programme is moved online participants will have the option of transferring their booking or receiving a full refund.

Once the programme has started: If, due to Covid-19 regulations, we are unable to run Sessions 2-4 as in-person events on the scheduled dates we will either postpone one or more of the sessions to later dates; or we will complete the programme in a blended, hybrid or fully online way. The decision will depend on the nature of the situation. Registered participants will be consulted before any decisions are made and will automatically be transferred to the new arrangements. If the programme can be completed on new dates or wholly/partially online we will not offer full or partial refunds.

If you have any queries, please contact us on

"A fantastic exploration of executive education activity and what might work well in different settings. I come away with lots of ideas and actions"

Dr Ed Thompson, Associate Professor, Leicester Castle Business School (EELP 2022 cohort)

“Really worthwhile to help realise the executive education strategy for my business school”

Gillian Saieva, Director of Executive Education, Southampton Business School (EELP 2022 cohort)

"The EELP has created a safe space to explore the strategic challenges and opportunities from expanding our executive education activity. Having support in a collegiate way, with organisations who might otherwise feel like competitors was a wonderful reminder that we have much more in common than divides us"

Jenny Britton, Head of Executive Development, University of Edinburgh Business School (EELP 2022 cohort)