Executive Education Symposium:
Creating Value in Executive Education

Wednesday 17 June, Edinburgh Napier University, Edinburgh

Covid-19 Notice
This event is scheduled to go ahead as planned. For further details please refer to our full Covid-19 policy here. If you have any questions please contact Alexander Rees Alexander.Rees@charteredabs.org [Message updated on 13 March]

A core focus for Executive Education Directors and their teams is on developing a stronger proposition to be able to deliver the greatest value, particularly to clients, but also to programme participants and the university.

Looking at value creation in a broad and strategic way, this symposium will examine a range of approaches to adding value to executive education and its stakeholders.

Why should you attend?

Join us to:

  • Consider examples of how executive education leaders work to develop strategic relationships with clients which bring value to all parties;
  • Examine some of the practical challenges of ensuring that executive education works in alignment with and is able to maximise its value to the wider institution;
  • Learn about innovative ways in which the impact of programmes might be measured;
  • Discuss real-world case studies on creating value for different types of organisations including the public sector, large companies and small businesses;
  • Investigate how to develop value through a consultative sales process;
  • Explore your own examples of creating value in executive education with other participants, and identify options for how they might be further developed.

Speakers include:

  • Sarah Lethbridge, Director of Executive Education, Cardiff Business School, Cardiff University
  • Ann Norton, Head of the Department of Management, Sheffield Business School, Sheffield Hallam University
  • Brian Howieson, Head of Management Group, The Business School at Edinburgh Napier University
  • Dr Andrew White, Associate Dean, Executive Education and Corporate Relations, Saïd Business School, University of Oxford and Chair, Chartered ABS Executive Education Committee
  • Dr Courtney Owens, Lecturer, Leadership and Organisation, Executive Education, Alliance Manchester Business School

09:30     Registration

10:00     Welcome and developing a new education offering at Edinburgh Napier

Gail Boag, Dean, The Business School at Edinburgh Napier University

Dr Andrew White, Associate Dean, Executive Education and Corporate Relations, Saïd Business School, University of Oxford and Chair, Chartered ABS Executive Education Committee

Brian Howieson, Head of Management Group, The Business School at Edinburgh Napier University

10:20     A strategic consultative sales process – embedding value creation in executive education for clients and programme participants

Speaker to be confirmed

11:00     Coffee

11:30     Executive education’s value creation for NHS clients and the health service in Wales

Sarah Lethbridge, Director of Executive Education, Cardiff Business School, Cardiff University

12:00     Value creation for small businesses and its implications for larger clients

Speaker to be confirmed

12:30     Executive education working alongside and bringing value to the wider institution

Ann Norton, Head of the Department of Management, Sheffield Business School, Sheffield Hallam University

13:00     Lunch

13:40     Participants who wish to do so will be able to attend a short talk on the history of the Craiglockhart Campus, its use as a hospital for shell-shocked officers in the First World War and the association with the war poets

14:00     Measuring the impact of an executive education programme

Dr Courtney Owens, Lecturer, Leadership and Organisation, Executive Education, Alliance Manchester Business School

14:30     Discussion groups

A session in which participants will discuss in groups how to identify and increase the value created by executive education for stakeholders, including those who benefit indirectly, in particular the staff and employees of executive education students.

This will be a specific opportunity for participants to explore their own examples with each other and to think creatively about how to add further value, for example business schools working more collaboratively on executive education.

15:30     Feedback session and discussion

15:50     Summary and closing remarks

16:00     Close

The symposium will be useful to staff who work in executive education and business development. It will be particularly valuable for:

  • Directors/Heads of Executive Education
  • Directors/Heads of Business Development
  • Associate Deans with responsibility for executive education and/or business development

The symposium will take place at:

The Business School
Edinburgh Napier University
Edinburgh
EH14 1DJ

This event is £185 per person.

Want to bring a colleague? Group bookings can take advantage of our 25% group booking discount.

Paying by invoice? Make sure you provide a valid Purchase Order Number when you make your booking.

If you have any questions please email Gail Norcliffe at gail.norcliffe@charteredabs.org