Developing a business school international strategy

Wednesday 4 March 2020, De Montfort University, Leicester

International teams in business schools depend on an effective international strategy to underpin their work, and, in a rapidly changing and highly competitive market, it's vital to ensure that these strategies are kept up-to-date. This workshop will help you critically reflect on your international strategy, and in particular how it can be maintained and reconfigured to continue delivering results.

Participants at this workshop will have the chance to examine the experiences of other schools in detail, featuring case studies on international strategies in a range of contexts. There will also be the chance to discuss the key practical factors that affect delivery, including how to work with the central university, and aligning your strategy with the needs and abilities of your team.

This workshop will be valuable for experienced senior staff from schools with developed international strategies, but will also carry helpful takeaways for those who are new to the field, with many opportunities to share challenges and best practice.

09:30     Registration and refreshments

10:00     Chair’s welcome

Professor Martin Broad, Head, Southampton Business School and Chair, Chartered ABS International Committee

10:15     International strategies and the metrics to embed internationalisation as a core strategic activity across the university and business school

Chris Marshall, Interim Executive Dean and Associate Dean, Recruitment, International and Partnerships, University of Bedfordshire Business School

10:50     Developing, implementing and keeping under review a business school international strategy, from new to the reconfiguration of a mature strategy

Dr Yvonne Carlisle, Head of International, Nottingham Business School, Nottingham Trent University

11:30     Coffee

12:00     Case study – learning from the experience of international strategy development in two business schools

Professor Gabriele Vosseberg, Deputy Director Education and Internationalisation, Newcastle University Business School

12:35     Case study - looking at the impact of the development of an international strategy on students

Katrin Puutsa, Global Student Experience Coordinator, NTU Global, Nottingham Trent University

Hoang Duong Vu, Student, NTU Global, Nottingham Trent University

14:00     Case study – refocusing an international strategy in an increasingly competitive environment

Polly Derbyshire, External Development Leader, Bath Business School, Bath Spa University

14:35     Group discussion - tackling the challenges of getting buy-in and implementing an international strategy

15:40     Feedback and concluding remarks

Professor Martin Broad, Head, Southampton Business School and Chair, Chartered ABS International Committee

16:00     Close

This workshop will be ideal for:

  • Associate Deans (International);
  • Heads of International;
  • Directors of Internationalisation;
  • Professional Managers working in international teams, especially in senior student recruitment and/or marketing roles.

Room 0.10
Queen's Building
De Montfort University
The Gateway

This event is £185 per person.

Want to bring a colleague? Group bookings can take advantage of our 25% group booking discount.

Paying by invoice? Make sure you provide a valid Purchase Order Number when you make your booking.

If you have any questions please email Gail Norcliffe at