New approaches to engaging employers in the curriculum: Design, delivery, and assessment

An interactive online workshop, 14:30-17:00, 24 March

This practical workshop will help participants to better understand how business schools can work in partnership with employers to design programmes, delivering learning & teaching, and assess student work.

The highly interactive session will provide a range of different perspectives using micro cases from an expert panel, followed by a rapid-fire Q&A session. The panel will then lead short breakout discussions on programme design, learning delivery and developing assessments to allow delegates explore some of the ideas in more depth.


About CMBE Events

Our series of CMBE Events are open to all educators. They have been designed with CMBEs in mind, to support them achieve their professional development goals.

By attending this event, CMBEs can claim up to 2.5 units (hours) towards their annual CPD commitment.

14:30    Welcome

Alex Janes, Senior Lecturer – Strategy, University of Exeter Business School

14:40    Panel discussion followed by Q&A

In this session participants will hear a range of micro cases from an expert panel, followed by a rapid-fire Q&A session.

  • Engaging SMEs – bringing a practicing CEO’s perspective to business school programmes

Professor Ciara Eastell, Professor of Practice, University of Exeter

  • Developing award winning case studies and involving employers in developing new postgraduate programmes

Professor Natascha Radclyffe-Thomas, Professor Marketing and Sustainable Business, Glasgow Caledonian University London

  • Integrating the employer perspective into learning materials – in textbooks and teaching

Dr Mikko Arevuo, Senior Lecturer in Strategic Management, Cranfield School of Management

  • Developing Degree Apprenticeship and MBA programmes

Dr Stuart Robinson, Associate Dean (Professional Education). University of Exeter Business School

15:40    Break

15:50    Breakout discussions (x2 for 30 minutes each)

In this session we will break into three breakout groups to explore the following topics:

  • Involving employers in programme development
  • Engaging employers in creating learning materials and classroom activities
  • Employer roles in assessment

Each group will explore how the pandemic has changed what we do/can do in this area; and how we can bring a more diverse range of voices from employers into curriculum design, assessment and teaching.

16:50    Summation and closing remarks

Alex Janes, Senior Lecturer – Strategy, University of Exeter Business School

17:00    Close

Alex Janes
Senior Lecturer – Strategy
University of Exeter Business School

Dr Mikko Arevuo
Senior Lecturer in Strategic Management
Cranfield School of Management

Professor Ciara Eastell
Professor of Practice
University of Exeter

Professor Natascha Radclyffe-Thomas
Professor Marketing and Sustainable Business
Glasgow Caledonian University London

Dr Stuart Robinson
Associate Dean (Professional Education)
University of Exeter Business School

Fee: £30

This workshop is open to both members and non-members of the Chartered ABS.

Paying by invoice? Make sure you provide a valid Purchase Order Number when you make your booking.

Pay your CMBE subscription with your booking

Don't forget, you can pay for your annual CMBE subscription when you register for the workshop. Once your submitted application has been approved, make sure you're logged in to the Chartered ABS website and register for the workshop via this page by selecting the option that includes your CMBE subscription fee.

About the CMBE

The CMBE gives business and management educators a recognised professional designation and a framework for continuous professional development. The scheme supports educators to further develop their teaching practice and helps to advance the quality of business and management education in higher education.

Become a CMBE

If you’re not yet a CMBE, join a worldwide movement of educators committed to developing their teaching practice.

You will benefit from:

  • The CMBE designation after your name
  • Support for your continuing professional development
  • A framework to support your future career development
  • Access a community and opportunities to contribute to knowledge

Find out more and apply here. 

What's more, you can pay for your annual CMBE subscription when you register for a Chartered ABS event. For details, see the Fees tab.

Already a CMBE? Meeting your CPD commitment

If you're a CMBE, you can claim 2.5 hours (units) towards your CPD commitment by attending this event.

Find out more about meeting your CPD commitment here, and view the CPD activities table here.


If you have any questions please email Pritika Pau at