Marketing Account Manager - Help to Grow: Management Course

Location: Remote or London office-based, covering London and South business schools
Responsible to: Senior Stakeholder and Marketing Account Manager
Salary: £40-45,000 per annum, dependent on experience

Applicants are asked to send their CV, with a covering letter explaining how they meet the person specification to Kam Chauhan ([email protected]) by 13 June 2025. CVs will be reviewed as they are received.

Purpose of the post

This is a great opportunity to work on a nationwide government programme designed to help businesses across the UK build resilience and growth. In this busy and wide-ranging role, you will be responsible for supporting our business schools across the UK deliver marketing plans that maximise enrolments on the Help to Grow: Management Course.

About the role

Together with two marketing account management colleagues and the wider Demand Generation team, you will provide support for approximately 60 business schools. You will be responsible for supporting and guiding approximately 25 business schools in the regions assigned to you, helping them to maximise enrolments on the Help to Grow: Management Course and sharing best practice between your business schools. Working with the cohort scheduling and finance teams will also be a regular requirement to ensure communication is consistent across the programme.

You will work with your business schools to ensure their marketing and communications activity is on brand, provides value for money, and that reporting is completed in a timely manner. You will also use your excellent relationship building skills to develop relationships with functions across each business school to maximise collaboration across social media, PR, events, and Alumni Network activity.

You will work with the Senior Stakeholder Manager and Marketing Account Manager to maximise engagement between your business schools and local stakeholders from intermediaries such as banks, Chamber of Commerce and trade associations, ensuring there are business school representatives at local events.

Working with the cohort scheduling and finance teams will also be a regular requirement to ensure communication is consistent across the programme.

We collaborate closely with the Government teams we work with so you will be attending regular meetings with a wide range of programme stakeholders at all levels, as well as your business schools. You should expect to travel regularly across your region to conduct face-to-face meetings, attend business school events and trade/industry events.

Principal job functions and main tasks

Work with the business school marketing teams, the Chartered ABS demand generation team and the Alumni Network team to drive increased Help to Grow: Management marketing and Alumni Network activity across the regions. Your responsibilities will include:

1. Business school account management

   1. Conduct monthly meetings with each business school to ensure that registration and enrolment numbers are on track for each cohort. At least one meeting each year with each business school should be face-to-face, whether for attendance at business school alumni and stakeholder events, or review meetings

   2. Through regular meetings and communication with your business schools, ensure all marketing activity is planned and delivered, and variations from the plan documented

   3. Ensure your business schools know where to access all the latest campaign assets and feed requirements for new campaign assets back to the Chartered ABS national demand generation team

   4. Identify business school academics that can contribute to our content marketing activity e.g., author blogs for the SBC website, and act as spokespeople for events and press interviews

   5. Where relevant, attend business school alumni and stakeholder events

   6. Ensure we provide a responsive marketing account management service to business schools, responding to enquiries in a timely manner and owning resolution of queries

   7. Ensure any changes to the national marketing activity are clearly communicated to schools and that the relevant individual within the business school understands what is required of them

   8. Ensure all business school marketing contacts are kept up to date for your business schools

   9. Work closely with Help to Grow: Management scheduling team to ensure that communication between business schools, Marketing Account Managers, and the scheduling team is consistent

2. Onboarding new business schools to the Help to Grow: Management programme including:

   1. Conduct onboarding meetings with all relevant business school team members once contracts are signed, including briefing the marketing team on the branding and communication toolkit

   2. Share best practice delivery and resourcing from other business schools, and best practice/learnings from national campaign to date

   3. Ensure schools understand how to use the marketing funds available and the marketing fund claims process

3. Local and regional stakeholder engagement

   1. Work with the Senior Stakeholder and Marketing Account Manager to ensure that stakeholders that have committed to support the programme are engaged with the relevant contacts at your business school

   2. Liaise with the stakeholders in your region and the business school teams to ensure that opportunities to promote Help to Grow: Management through local stakeholder events and local stakeholder digital marketing channels are maximised

   3. Where appropriate, attend the local stakeholder events to encourage the relationship between the business school and stakeholders

4. Reporting and managing data

   1. Produce and input into reports and analysis on marketing and campaign performance

   2. Ensure data integrity is maintained in our collection and processing of data

This role and the programme are evolving so specific responsibilities within the job role may evolve in accordance with the programme's needs.

To read the full job description, including the person specification, please click here.