Dynamic Conversations: Peering into the future of business education

Davenport and Patil (2012) writing in the Harvard Business described data science as the “Sexiest Job of the 21st Century”. For many business schools these types of comments may seem like hype but there is a very real case to be made that the face of Business education is changing.

Here, Dr Abdul Jabbar and Dr Ning Baines of the University of Leicester School of Business give an overview of what the next ten years of Business & Management education may look like, and why understanding data should be a key skill learned by students to maximise employability prospects.