Executive Education Symposium: Breaking into new markets

This event is now over. The next Executive Education Symposium will be held in Glasgow on 3 December 2024.

Find out more: Executive Education Symposium: Building capacity and capability for Executive Education.

This Executive Education Symposium explores how our increasingly knowledge-based economy, the continued evolution of transformative technologies, and economic and political turbulence is creating new markets for executive education. Join us to consider the practical ways in which business schools can break into, and become established in, new markets.

The Symposium will bring together Directors and managers of executive education from across the Chartered ABS community and beyond.

By the end of the event, participants will have:

• Deeper insights about how the executive education landscape is evolving, and emerging markets for executive education in the UK and internationally

• New perspectives on how business schools can identify new market opportunities, and focus on those that are most closely aligned with an institution's existing competitive advantage

• Practical insights into making a successful entry into a new market, best practice on identifying partners, growing brand awareness and market base, collaborating with both academic and marketing/business development teams to create and communicate a business school's executive education 'value proposition' to clients

• Ideas on increasing agility and speed to market to make the most of emerging and rapidly evolving opportunities

Group Booking Discount available: Bring colleagues and save 20%