Senior Marketing Campaigns Manager - Help to Grow: Management Course

Location: 40 Queen Street, London, EC4R 1DD (hybrid working with 3 days in the office)
Responsible to: Head of Marketing and Communications
Duration: Fixed term contract until 31 March 2026
Salary: £50-55k, dependent on experience

Applicants are asked to send their CV, with a covering letter explaining how they meet the person specification to Kristel Jarvis ([email protected]) by 13 June 2025. CVs will be reviewed as they are received.

Purpose of the post

This is a great opportunity to work on a nationwide government programme designed to help SME business leaders across the UK build resilience and growth. In this busy and wide-ranging role, you will work across all Help to Grow: Management customer acquisition activity, building on your experience to deliver high quality marketing campaigns that positively impact our enrolment numbers.

About the role

The Senior Marketing Campaigns Manager will work closely with the Head of Marketing and Communications, Senior Digital Marketing Manager, Senior Stakeholder Manager, Content Managers and Marketing Executive to create impactful, multi-channel marketing campaigns that generate registrations for both the Help to Grow: Management Course and Help to Grow: Management Essentials. The role will have responsibility for line managing the Marketing Executive.

Leading on developing and delivering best practice marketing campaigns across three different areas of our marketing strategy, the successful candidate will be responsible for:

• The vertical sector marketing campaign plan to generate enrolments from sectors such as accountancy, construction, and manufacturing for the Help to Grow: Management Course.

• The marketing plan for Help to Grow: Management Essentials

• Stakeholder engagement communications plan and assets

This will require proven B2B marketing campaigns management expertise; the curiosity required to quickly develop an excellent understanding of our target audience and their challenges; and the ability to move between strategy and hands-on execution on a daily basis as we develop best practice campaign delivery skills across the team.

The Senior Marketing Campaigns Manager will be joining a collaborative and creative team that are passionate about the programme we deliver and the success of the SME leaders that complete our courses. In addition to the inhouse team, there is a PR agency, a freelance designer, and a B2B marketing agency that support with strategy.

The role will oversee the creation of high performing email nurturing journeys, accurate data segments and campaign landing pages that convert. It is expected that the Marketing Executive will take responsibility for most of the day-to-day execution and support will be provided by our CRM agency, the CRM team, and Senior Digital Marketing Manager, but it should be assumed that some tactical delivery is required from writing email copy to building campaign pages.

Alongside team meetings, the Senior Marketing Campaigns Manager should expect to be attending weekly meetings with business school marketing teams and our government, professional body, and trade association stakeholders.

Principal job functions and tasks

Be responsible for delivering integrated, multi-channel marketing campaigns that hit the enrolment targets for Help to Grow: Management Course and Help to Grow: Management Essentials.

1. Create impactful marketing campaigns

   1. Evolve the Help to Grow: Management vertical sector marketing plan, ensuring each channel is fully maximised, the brand and messaging is consistently applied, and campaigns are delivered on time and budget

   2. Evolve the Help to Grow: Management Essentials marketing plan, ensuring each channel is fully maximise, the brand and messaging is consistently applied, and campaigns are delivered on time and budget

   3. Work with the Head of Marketing and Communications and the Content Managers to maximise the use of our alumni stories across all campaign work to engage our target audience

   4. Work with the team to develop their knowledge and understanding of campaign planning, KPIs and driving campaign results, ensuring required contributions from the team to marketing campaigns are understood and delivered on time

   5. Lead on the creation of email nurturing campaigns and campaign landing pages. In the initial phase, this will include responsibility for creating workflows and email content. There will be some support from the CRM agency and Senior Digital Marketing Manager on this, but it is important that the candidate has the skills and experience to create nurturing campaigns including campaign landing pages. The role will then transition to overseeing the Marketing Executive delivering on this activity

   6. Maximise use of existing assets including written case studies, videos, and Ipsos evaluation results to achieve value for money an delivery against our CPA target

   7. Work with the Senior Digital Marketing Manager on digital assets such as the campaign landing pages and paid ad content to ensure a joined up approach to our marketing campaigns

   8. Brief the Demand Generation Content Manager and Marketing Executive on forthcoming campaigns to ensure all campaigns are reflected in the organic social media plans

   9. Ensure business schools are fully briefed about marketing plans at the Monthly Comms Meeting and in 1-2-1 meetings with business schools, and that all required campaign assets are available and accessible via the relevant SharePoint folders

   10. Respond to queries from business schools' marketing teams on an ad hoc basis

   11. Provide best practice advice to members of the team working on the alumni marketing campaigns to maximise registrations for regional and national events and webinars

2. Line Management

   1. Setting objectives and conducting mid-year reviews and end-of-year reviews

   2. Conducting regular 1-2-1s

   3. Supporting the development of skills and behaviours

3. Stakeholder engagement

   1. Design and deliver an ongoing programme of communication to engage stakeholders including a bi-monthly newsletter and quarterly webinars

   2. Working with the Marketing Executive and, where required, external case study writing resource, put in place a process that allows us to quickly respond to stakeholder requests

   3. Working with the Marketing Executive, put in a place a process that allows us to accurately track and monitor stakeholder promotion, e.g., UTM codes

   4. Own the stakeholder asset library and toolkit, streamlining the process of providing stakeholders with assets in a timely manner

   5. Work with the freelance designer to create and maintain branded assets including brochures and flyers

This role and the programme are evolving so specific responsibilities within the job role may evolve in accordance with the programme's needs.

To read the full job description, including the person specification, please click here.