INTEGRATE-HE: National framework for inclusive HE QA
This blog sets out a strategic and integrated approach to enhancing quality and inclusivity in higher education in England.
Location: London (40 Queen Street, EC4R 1DD) with hybrid working (2 days office / 3 days remote)
Salary: £60,000 – £62,000 per annum plus generous annual leave and pension
Salary will be determined based on skills, experience and alignment with the role, in line with our pay policy.
Contract: Full-time, permanent
About the Chartered Association of Business Schools
The Chartered Association of Business Schools (Chartered ABS) is the voice of the UK’s business and management education sector. We represent and support business schools across the UK, championing their contribution to economic growth, productivity, innovation and leadership development.
Through our membership services, events, professional development programmes, research and policy engagement, we help business schools maintain world-class standards and create opportunities for collaboration with business, government and higher education leaders.
We are now seeking an experienced and commercially minded Senior Marketing & Communications Manager to lead our marketing performance, strengthen engagement across our brands and drive growth through insight-led campaigns.
Role Summary
Reporting to the Director of Communications & External Relations, this is a key leadership role responsible for developing and delivering marketing strategies across the Chartered ABS, Small Business Charter and Certified Management & Business Educator (CMBE) brands.
You will lead multi-channel campaigns that drive event registrations, revenue growth, member engagement and subscription growth. Combining strategic thinking with hands-on delivery, you will use data, audience insight and digital innovation to optimise performance across email, web, social media and CRM channels.
A key focus will be developing the marketing strategy for the CMBE scheme, supporting growth through lead generation, conversion and retention. You will also lead and develop a small marketing team, ensuring high-quality delivery, collaboration and continuous improvement.
Key Responsibilities
Lead integrated marketing campaigns for conferences, events, professional development programmes and membership services.
Develop and optimise marketing strategies to increase engagement, registrations and revenue.
Own the marketing calendar and ensure effective planning, segmentation and campaign delivery.
Use CRM data, analytics and performance insights to improve audience engagement and campaign effectiveness.
Lead the growth strategy for the CMBE scheme, from awareness through to conversion and retention.
Create compelling marketing copy and content for senior business school and stakeholder audiences.
Oversee email campaigns, website content, social media activity and digital communications.
Maintain high editorial standards across communications channels.
Manage marketing budgets, suppliers and external agencies.
Lead, support and develop a small, high-performing marketing team.
About You
You will be an experienced marketing and communications professional with a strong track record in B2B marketing, campaign delivery and audience engagement.
You will bring:
Experience delivering successful multi-channel marketing campaigns with measurable results.
Experience in event marketing and achieving registration or revenue targets.
Excellent copywriting and editorial skills, with the ability to engage senior audiences.
Strong analytical capability and experience using CRM, digital platforms and marketing insights to improve performance.
Experience leading and developing teams.
Strong organisational skills with the ability to manage multiple priorities and deadlines.
Commercial awareness and a passion for understanding audiences and delivering value.
Experience in membership organisations, higher education, professional bodies or similar B2B environments would be advantageous.
Above all, you will be collaborative, creative and data-driven, with the ability to turn insight into impactful marketing that supports our members and organisational goals.
What We Offer
We offer a collaborative and supportive working environment guided by our values of Community Building, Agile Expertise, Authentic Accountability and Purposeful Impact.
Our benefits include:
Hybrid working (minimum two days per week in our central London office)
Generous annual leave plus bank holidays
Attractive employer non-contributory pension
Life assurance and wellbeing support
Season ticket loans, cycle-to-work scheme and eye care support
Flexible working arrangements
How to Apply
Applicants must have the right to work in the UK as we are unable to sponsor work visas.
Starting salary will be determined based on skills, experience and alignment with the role, in line with our pay framework.
To apply, please submit:
A CV, and
A covering letter (maximum one page) explaining how you meet the person specification.
Applications should be sent to: [email protected]
Closing date: 31 August 2026.
The advert may be closed earlier than the advertised date, if we receive a high volume of applications
The Chartered Association of Business Schools is an equal opportunities employer committed to creating an inclusive workplace. We welcome applications from people of all backgrounds and abilities and will provide reasonable adjustments throughout the recruitment process where required.